B-to-B business eCommerce platforms have become profitable areas for a distinctive line of product-based enterprises. Be it product manufacturers, retailers, distributors, and resellers. Such platforms are popular with businesses looking forward to diversifying their revenue streams.
Therefore, enterprises thinking of digitally transforming their enterprise with the help of B2B business commerce applications must know its features. Although there is a long list of B2B mobile app features you come across on the internet. Here in this blog, we will take you through the six most important features to look after and must be there in your selected choice of B2B app.
1. Digital Catalog
A digital catalog is a must-have feature of a B2B mobile app. This section displays all your listed choice of products like their pictures, descriptions, and videos. It must showcase complete product information visible to the interested business customers eyes. All catalogs must be user-friendly to meet customer requirements with ease. The additional features of an online product catalog is recommended or related products, multiple catalog based on product categories, flexible product types, etc. Moreover, the catalog must have a simple product search feature to display related products firsthand.
2. Shopping Cart
Another critical feature of such a business application is. A shopping cart is a section where customers can see the selected products, their quantity, discount, and pricing. But this is the same section that customers abandoned the most after viewing an interested choice of products. You can enhance such functionality to improve buying patterns. To do this, you can enable bundled product purchasing features, discounts on bulk buying, loyalty-based discounts, quality management, and more.
3. Product Search
Generally, B2B products are complex, difficult to understand at times, and more intensive. Certain manufacturing and producing products have complex descriptions that are even hard to understand. Therefore, it is imperative to have seamless search functionality enabled on the platform. It must be having multiple search options for letting buyers find products based on specific categories and characteristics.
4. Customer Service
Customers have high hopes for a B2B eCommerce platform. And they need to interact with your business professionals to have a better experience. Therefore, your selected choice of B2B app must be having a 360-degree view of customers. It should be in terms of understanding customer requirements, previous purchase patterns, if any, and current search patterns. These customer attributes will help define customer needs that further enable you to offer a personalized set of products.
5. Merchants Platform
Merchants must be categorized accordingly on a B2B eCommerce platform. The platform should have the feature to group customers based on pricing, minimum purchases, group-specific material, shipping choices, and other patterns. You must have separate sections for merchants who can seamlessly buy a bulk quantity of products from manufacturers.
6. Customer Portal
A customer portal is a valuable part of a B2B mobile app that helps increase manufacturers, resellers, and distributors’ engagement. This customer portal must have special pricing, product features, and other categories mentioned for filtered customers. Also, the access control features must be different as per the users.
Getting started with a B2B eCommerce portal is a beneficial way to expand your business extensively. It enables you to transform digitally to increase product sales, enhance revenue, and stay ahead of the competition. Just experience it all by registering with a reliable B2B platform. But first, get to know about the relevant and useful features of a selected platform. So, what are you waiting for? Start selling or buying your business-related products digitally and seamlessly.