Tiktok may be ahead of other social media platforms when it comes to trends and viral hashtag challenges. But, when it comes to safety, the app doesn’t get many points.
Unlike other social media platforms, Tiktok doesn’t reveal who buys their ads and for what purpose. According to them, they don’t need ad transparency as they have already banned all political ads.
But a recent study claims that the platform is not free of any political ads. In fact, many new political ads are teeming on their platform.
The bad news is it’s impossible to see who buys these ads and where they are coming from on this growing platform.
Suggested: UK’s 5G Spectrum Auction Disappointed Analysts By Only Raising £1.36bn
More worryingly, all this information is hidden away from the public.
Ad transparency is a crucial safeguard. This is why many popular social media platforms like Youtube, Instagram, and Facebook provide databases, where people can check what kind of ads are running on the platform.
With the upcoming elections all over the world. It’s important that Tiktok take some major steps to solve these issues or else it can harm its reputation and goodwill in the long run.
To know more of such latest news, keep reading Mangoster’s blog.
