On Wednesday, Facebook shared that it will begin testing advertisements that will be shown in the company’s oculus virtual headset.
In May, the company revealed it will be showing its advertisement in the oculus app. But it’s the first time they talked about running advertisements in their virtual reality headset.
Facebook said that the advertisements will first appear in the shooter game Blaston. Later on, in the coming weeks, the advertisements will also begin appearing in other oculus apps as well.
Oculus headset ads can be a significant step for Facebook. According to some sources, it derives 97% of its revenue from advertisements.
Facebook claims this will create a new way for software developers to generate more revenue.
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These advertisements will follow the same principles giving their users similar controls as they have on Facebook.
Users can control who shares their advertisements with them and can hide away from certain advertisers.
Similarly, users can also see why they are seeing this ad to know more about the advertisements they are shown.
Key Points
- On Wednesday Facebook shared that it will begin testing advertisements that will be shown in the company’s oculus virtual headset.
- The advertisements will first appear in the shooter game Blaston.
- Oculus headset ads can be a major step for Facebook, it derives 97% revenue of its revenue from advertisements.
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